Checkout Redesign
Simplified a 5-step mobile checkout into 2 steps for an e-commerce app.
+24% checkout completion
Problem
Users abandoned the mobile checkout at the shipping step. Analytics showed a 61% drop-off.
Research
- 6 moderated usability tests
- Funnel analysis in Hotjar
Key insight: users didn't trust the delivery-date estimate, so they left to compare.
Design
Merged shipping and payment into one screen and surfaced the delivery date early.
BeforeAfterOutcome
Checkout completion rose 24% in the A/B test.
Learnings
Test copy as early as layout: the delivery-date wording mattered as much as the step count.